Devil's Dukka—Packaging
A creative approach to branding dukka. I decided to design this packaging for a young target audience to try and spike interest from an untapped market. Playing on the feeling of 'nostalgia' and appealing to their weird obsession with hot food, this would be the avenue I would follow.
The design would reflect the cartoons they 'grew up' with, these cartoons being from the 1930s, although these are not from their time it is something this generation watched and viewed, me and my colleagues being a self source of research for this. This brand is based on heat-3 variations based on famous chili all with alternating to higher heats on the Scoville scale.
